Digital marketing refers to any marketing efforts done online, by utilizing different search engines, social media, and email in pursuit of attaining a customer base and growing it further.
I think you know the answer to this, or else you wouldn’t be scrolling through our page today, but to cut it short, the answer is YES, and if you don’t switch your traditional marketing to digital, or at least give more weight to digital, then you will be nonexistent to a big percentage of your target audience.
We have everything that’s typically found in any digital marketing agency, we cater to the market needs, and we make sure that all needed expertise to deliver top-notch quality is already onboard our agency. Current roles found in Solasta: Marketing Director, Account Managers, Account Executives, Business Developers, Copywriters, Social Media Specialists, Content Writers, Content Creators, Art Director, Creative Director, Graphic Designers, Motion Graphic Designers, Animators, UI/UX Designers, Web Developers, Web Designers, SEO Specialists, Videographers, Photographers and Editors.
It stands for Search Engine Optimization, it’s the practice of using on-page and off-page techniques and tactics to make sure that your page ranks higher on search engines.
They are crucial words and phrases that need to be placed strategically on your page to help you rank higher on search engines, based on what searchers use. Those words or phrases are used when searching for a page, image, video, blog, or any info on the internet basically.
There’s no specific time limit, but if you don’t update your website every now and then with content your target audience is looking for, then your website will be simply an online brochure and that’s not what websites are for.
Having a blog helps you reach a variety of buyer personas, whether they are a prospect customer, a competitor, a future employee, or simply an enthusiast, at the end of the day, it’s all in your favor. It also helps with your SEO ranking, the more blogs you upload with more keywords and more backlinks and inbound links, the better your ranking will be.
It really depends on the algorithms and best practices for every platform; Facebook: not less than 3 times a week and optimally once daily. Instagram: Definitely once or twice a day. Linkedin: Once per day, and a minimum of twice a week. Twitter: Here it depends on the region of your target audience/fanbase, but it varies from 3 to 30 tweets per day.
Inbound Marketing is a term that was invented by HubSpot. Here’s what they have to say about it: “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have” In Contrast, outbound marketing is the complete opposite, it’s disruptive, it’s TV ads that you’re obligated to watch regardless of who you are and what your needs are as a consumer, but since you’re watching a TV series or movies, you get to be among the audience.
It really depends on your target audience and each platform’s best practices, So choose the platform that has the most active users and online statistics are updated constantly, so it changes constantly, especially if you’re being specific in terms of a certain demographic and geographic preference. The rule of thumb here is, Be where your audience is!